How To Write a Great Online Review for a Small Business

Online reviews have added a new dimension to the “word of mouth” referral. A positive online review is extremely powerful. In fact, a 2016 survey from Pew Research shows that over 80% of U.S. adults read reviews before they decide to…

How To: Get Your Business Verified on Google (With Photos)

When most people seek information they go to one place: the behemoth of search engines, Google. If you are hoping that your business will be found there, I recommend a two-prong approach. One way is to actively promote all the good things…

Best Practices for New Year’s Resolutions

New Year's Eve has always been one of my favorite holidays. As sappy as it may sound, I love the symbolism of putting one year to rest and the novelty of starting anew. New Year's Resolutions are part of the fun - a way for me to articulate…

Fun in Tulsa!

This week I visited the Northeastern Oklahoma ASHRAE chapter in Tulsa, OK. After weeks of emails, it was great to meet the program’s chair Matt Simmons and chapter president Duan Harman in-person! Also, it was great to catch up with other…

Visiting North Piedmont

In October I had the privilege of visiting the North Piedmont ASHRAE Chapter. I had so much fun and I am very thankful to Miguel and Rob for having me! I was so happy to be able to catch up with some old ASHRAE friends. I lived in…

Philadelphia and Allentown

I am back on the road again! In mid-September, I had the pleasure of visiting two ASHRAE chapters in Pennsylvania! Act 1: Philadelphia I arrived on Wednesday evening, where Philadelphia Chapter President Mike Calabrese for a splendid dinner…

Arkansas Hospitality

Last week I had the pleasure of speaking at two ASHRAE chapters in Arkansas: the Central Arkansas Chapter in Little Rock, and the newly-formed Northwest Arkansas Chapter in Fayetteville. This was my first time in Arkansas, and I’m happy to…
Idaho

I’m a fan of Idaho!

This week, I braved the cold and visited Idaho for the first time – and boy, was I surprised. Idaho has a LOT to offer. This has to be our country’s best-kept secret! After landing in Boise (and a quick selfie!), it was time to head east…
Two Hands Holding A Level

All Good Business Presentations Start with a Baseline

When it comes to information-heavy presentations, I find that speakers often skip the crucial step of level-setting the audience. This is especially true if the speaker has a finite time to speak on a very technical topic. They want to get…

What is a Product Manager?

I spent much of my career working as a product manager. It seems that not many people know what a product manager is. That's especially true in the engineering world, and so, I made this post to help explain what it is. A Rose By Any Name Product…