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How To Write a Great Online Review for a Small Business

Online reviews have added a new dimension to the “word of mouth” referral. A positive online review is extremely powerful. In fact, a 2016 survey from Pew Research shows that over 80% of U.S. adults read reviews before they decide to make a purchase. And the best part of all? It’s free to give. I am a huge proponent […]

How To: Get Your Business Verified on Google (With Photos)

When most people seek information they go to one place: the behemoth of search engines, Google. If you are hoping that your business will be found there, I recommend a two-prong approach. One way is to actively promote all the good things that boost your search ranking. SEO, fantastic content, and an active social media presence. But the other […]

Best Practices for New Year’s Resolutions

New Year’s Eve has always been one of my favorite holidays. As sappy as it may sound, I love the symbolism of putting one year to rest and the novelty of starting anew. New Year’s Resolutions are part of the fun – a way for me to articulate exactly what I hope to achieve in […]

Fun in Tulsa!

This week I visited the Northeastern Oklahoma ASHRAE chapter in Tulsa, OK. After weeks of emails, it was great to meet the program’s chair Matt Simmons and chapter president Duan Harman in-person! Also, it was great to catch up with other ASHRAE regional leaders Chad Smith and Mike Beda.   We had a full house for their […]

Visiting North Piedmont

In October I had the privilege of visiting the North Piedmont ASHRAE Chapter. I had so much fun and I am very thankful to Miguel and Rob for having me! I was so happy to be able to catch up with some old ASHRAE friends. I lived in Atlanta for quite some time, and met […]

Philadelphia and Allentown

I am back on the road again! In mid-September, I had the pleasure of visiting two ASHRAE chapters in Pennsylvania! Act 1: Philadelphia I arrived on Wednesday evening, where Philadelphia Chapter President Mike Calabrese for a splendid dinner at Del Frisco’s. Anytime I visit Philly, I am so impressed by the history that lives in […]

Arkansas Hospitality

Last week I had the pleasure of speaking at two ASHRAE chapters in Arkansas: the Central Arkansas Chapter in Little Rock, and the newly-formed Northwest Arkansas Chapter in Fayetteville. This was my first time in Arkansas, and I’m happy to report I had a wonderful visit. Drew and Steve from Little Rock really laid the […]

I’m a fan of Idaho!

This week, I braved the cold and visited Idaho for the first time – and boy, was I surprised. Idaho has a LOT to offer. This has to be our country’s best-kept secret! After landing in Boise (and a quick selfie!), it was time to head east and visit the Idaho Falls section of ASHRAE. […]

All Good Business Presentations Start with a Baseline

When it comes to information-heavy presentations, I find that speakers often skip the crucial step of level-setting the audience. This is especially true if the speaker has a finite time to speak on a very technical topic. They want to get to the meat of the presentation and spend most of their precious time there, […]

What is a Product Manager?

I spent much of my career working as a product manager. It seems that not many people know what a product manager is. That’s especially true in the engineering world, and so, I made this post to help explain what it is. A Rose By Any Name Product Managers go by many titles. Some of […]